WE DON'T DO FINISH LINES... WE DO WHAT'S NEXT.

We make performance gear that puts your goal front and centre of your training, literally. Whether it’s a sub-20:00 5KM or a 04:00 marathon, your ambition goes on your gear to manifest them into the real world.

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WHY PENDING...

  • SOCIAL ACCOUNTABILITY

    Sharing your goals makes you more accountable to them. Wearing your running goals with Pending is declaration you need to run further and faster.

  • ZEIGARNIK EFFECT

    We are more motivated by unfinished tasks. Wearing your running goals with Pending is a reminder of what's unfinished and needs to be run...

  • ENDOWED PROGRESS EFFECT

    We are more motivated to complete a task if we have made some progress in it. Taking that first step with Pending is the first step towards progress.

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WHO IS PENDING...

Pending is a new running apparel company looking to bring runners running gear that does more than just wick sweat. Behind the scenes are three runners with goals that have been pending for a long time. We found sharing our goals helped us acheive them, and now we want to support all runners to meet their goals too.